FEIT was established in 2005 following my first experience of running a footwear business—one that came to revolve around mass production.
Seeing the effects of the compromises required to drive growth and survival, I founded FEIT as a reaction.
It grew from a desire to return to product and create something special, unique, and uncompromised
I began by looking backwards to try to look forwards, spending years in Europe learning about traditional shoemaking and the benefits of using vegetable-tanned leathers versus chrome or synthetic leathers.
That all fed into the idea behind FEIT: a company where we make everything by hand, from natural materials, in small numbers.